This is bussinees economics Essay Example | Topics and Well Written Essays - 1500 words

This is bussinees economics - Essay Example It is these shared patterns that make individuals identify with a particular group and not another. Attitude also affects the individual behavior in the sense that it is representative of the individual’s state of mind. It shows an individual’s like or dislike and, therefore, prior to any undertaking the outcome of any undertaking is likely to be a product of the attitude. Values are another factor. These are the beliefs that an individual or a certain group has towards a general idea. Having values or principles determines the ethical code of conduct and by extension determines the amount of emotional investment that can be for or against an idea (Volker, 32). Finally, the authority also shapes individual behavior in the sense that depending on the way it is used. This can be attained by cohesion or even convincing a person to carry out an activity. When cohesion is applied, it will in most cases narrow down the options available to the one carrying out the order. In m ost cases when pushed to the wall, the end will always justify the means. It is of great significance to study individual behavior so as to understand one’s own behavior pattern and how it affects day to day interactions. Besides, it allows for the opportunity to make informed choices for corrective measures so as to develop appropriate behavior pattern, not just for personal effectiveness but social effectiveness as well (Volker, 36). In explaining individual behavior, two models have been considered in this case. MARS model of individual behavior, also called MARS BAR explains individual behavior due to both internal and external factors. A breakdown of the acronym is motivation, abilities, role perception and situational factors. They constitute the four major factors that affect individual behavior and outcomes. This model is applicable to many cases but is often used in management,

Introduction to marketing Coursework Example | Topics and Well Written Essays - 1500 words

Introduction to marketing - Coursework Example 2005, p. 4). The main idea behind this definition is â€Å"the core of all marketing activities is satisfying consumers, therefore, marketing is a continuous process as environment and consumer demands are constantly changing. Product should adapt to changes in demand. Marketing can also be defined as â€Å"attainment of corporate goals by satisfying the needs of customers more than competitors do (Jobber 2010, p. 5). This indicates that marketing includes understanding the needs of customers and tailor the goods and services than the competitors. The above definitions of marketing are not even certain. Therefore, marketing definitely means a challenge for businesses to adjust to the changing the marketing environment based on the positioning of the consumers. However, there is need of companies to find means of adjusting to the changing environment in order to be able to grow much stronger. Therefore, it is essential for them to comprehensively understand the changing marketing environment nature. The body of this paper discusses the changing marketing environment and its impacts to marketing activities, relationship between consumer and marketing, impacts of consumers on design of marketing strategies, and important of marketing environment and consumers to marketing activities. Marketing environment is made up of forces and actors outside marketing who affect the ability of marketing management to develop successful relationship with its consumers (Kotler 2009, p. 14). Marketing environment is divided into two parts; micro and macro environment. Customers- customer markets include international markets, government market, business market, consumer markets, and reseller market. A customer can be a household or an organization purchasing goods and services for their own use or for resale for profit. Suppliers-suppliers are